I own a couple of Safavieh rugs in other colors and patterns and I am a huge fan. I bought this ivory rug for my bedroom and I'm very happy with it. It is just as soft and durable as my other two rugs. My dogs also love my Safavieh rugs and I will find them relaxing on them instead of the bed. The only issues I experienced with this one is a slight odor to it for a few weeks, which has for the most part gone away. Also, the color of the rug is not as ivory/white as I would have liked. It has a minor yellowish tint to it. Overall, I am very pleased with the rug and would recommend this shag style in any of the patterns/colors.