We ordered this for a long hallway, and were pleasantly surprised by the plush feel. It's not a shag by any means, but there is more cushion to this short-pile rug than with other Nuloom products I've purchased (in particular their faux overdyed rugs). The colors are pretty true to the photo, at least as it appears on my computer. It is a combination of red-violet with blue-violet, leaning almost navy. There are tiny flecks of orange but these are not very visible, unless viewing in sunlight. Overall, the runner 'reads' purple, but it might be able to get by in certain schemes that use navy or navy and magenta. We like it so much, we're considering buying a second one for this long hall.