I've been looking everywhere for a rug that matches my home. My home has light brown, tan, and beige-ish gray tones. So I tried gray rugs and brown rugs and they both clashed my home.
This rug was perfect because it is like a Charcoal-brown so it matches both the gray and brown tones in my living room. it also has white strands throughout, which gives it a lighter feel.
I would say the picture has a little more white than the actual. But you can give the rug more/less white based on the direction you stroke it. This color is similar to the California Shag Mushroom Rug, but the material of the Mushroom Rug was too warm and felt like a winter rug and it does not have any white which makes it look a little heavy.