I recently became allergic to my go-to eyeliner so I e been trying lots of brands. (I wear liquid liner every day, so it's kind of a big deal for me.) This one is hands down my favorite. Easy to apply, and a nice inky black that doesn't fade to gray or navy throughout the day. And though I react to all the supposedly hypoallergenic brands, this doesn't bother my skin or irritate my eyes. Eureka, I've found the one!