Ordered 12" Soft Queen Size! I WISH more people would start with stating what they ordered in their reviews to help others. The bed DOES have a tag! And it says "1030-Soft 12 Q" on mine on the sewn in tag! Came UPS in a Black Duffle Bag. Within that it's totally air tight sealed in a heavy clear plastic. 78 lbs was the shipping weight. The cover is Amazing! Silver Rope tacking on top third separates the top and bottom materials. Not some loose cheese cloth like my last memory foam matteress. Very nice quality fabrics. I feel like "Life Styles Of The Rich and Famous". The stitching is perfect. Slightly bull nose rounded on all top and bottom corners. Regardless, I put a *** on it. Well worth the *** cost to keep the mattress mint. It's a full 12". As soon as you cut open the inner clear plastic it starts to expand, and in minutes it's fully expanded. Very fun to watch. I noticed no gasing smell at all. I recall a review that said there was no tad. My first thought upon laying on it was. I wondered if they are all actually the same! Soft, Med, Firm. As it seemed pretty firm for a soft. Bare in mind I'm a 57 yr old male. 5' 11" and 150lbs with a 30" waist. Laying down I sink in one inch. Standing with feet together in center of bed I sink in 5". Sitting on edge I sink in 2" and on corner 3". Soft actually feels firm to me. There IS a tag! I'm a trained side sleeper as I developed sleep apnea a few years ago. Even thou this mattress seems firm. It's very comfortable laying on my side as I have to. Many reviews talk about "sinking in". This mattress fully contours to me, yet is very supportive. And I do have back issues being in construction 40 years. So I was concerned about it being too soft. It's not at all. It's perfect for me. But again, I'm 150 lbs. 5' 11". On my side it completely provides EVEN pressure, weight, body distribution from my shoulders to my feet. So nice. In no way do I feel "sunk in" or trapped in one spot. This mattress adjusts instantly if I move. I bought my first memory foam mattress from Great Offer Stock years ago. It was like a *** one. 2 layer soft. It was great for like 5 years? Then it got a sink hole worn out spot. I put a pillow under it to fix this. Because you can't flip a single sided memory foam mattress, you get only two positions upon rotating it. This mattress seems like it's much firmer and will not do this for at least 10 years if at all. I switched to memory foam because I'd wake up with one of my arms asleep. And memory foam really helps stop that from happening. After reading so many reviews on this mattress. And trying to decipher clues in what people say. I'm very glad I got this one and in soft. I think it's Seriously Great in terms of value. I would think a persons weight and height would play a HUGE roll in selecting a Memory Foam Mattress. If I were over 185 to 225, I'd likely order the Med. Over that consider the firm. That just makes mathematical since. Few of these reviews mention the weight your supporting much, or what mattress firmness scale is being reviewed! Soft, Med, Firm. On top of that, I'd add in your personal preference. So I hope this review gives a good starting point for selecting the right one for you. Over that, I think this is a extremely high quality memory foam mattress all around for a really great price. It felt like "Christmas As A Kid" when I first lay on this mattress. I'm giving it 5 STARS PLUS! It's really a piece of Heaven. Hope this helps ya figure it out. I know buying a mattress online is a bit of a gamble. I WON! But only after a TON of reading reviews and deciphering clues from some. So please. If you post a review. Please state what you got! Soft, Med, Firm. And your weight and height! And how it feels exactly. As this will very likely really help others. Oh, This mattress cover is made in China, no surprise, but made in America by Future Foam in NC! I think That Rocks and it's a Fantastic Product and a Really Really Great Buy! Thank You Overstock!