We were looking for an alternative to a traditional fireplace. We live in a mostly warm climate but we still love the visual effect of a fire. After venturing thru the world of electrical fireplaces, gas etc, we did not find the gas option was for us, and well, frankly in our opinion most electric one's seemed a bit tacky. Until we saw the Dimplex flame ... what a fantastic invention! We love the fact that it is open and not covered by a glass "window". Absolutely stunning visual, we have gotten so many compliments already! In real life it is even better looking than on the picture.