Had it for a week and so far it has not shed. It is soft on the feet. I used it for the bedroom and it looks fabulous against my black furniture and dark hardwood floor. Although not as thick as some fleece area rugs, the quality was still good. If you are looking for ivory color, I suggest getting white.
Lastly, the reason I gave it 4 instead of 5 stars is that you are can't vaccum with a regular upright vaccum cleaner as it will snag into the roller. You must hand vaccum which is more labor intensive.