Yes, it's fake. True, it does not feel at all like rawhide. Yes, it has an authentic cow pattern. And yes, it is likely a value/cost decision before purchase. However, I will say, as disappointed I was that I did NOT read prior reviews and took the ad at face value, this is a rug that will work for my household. Seeing it in place, I too like the overall look despite the faux nature. I also have a cat, and the thought of a real hide made me nervous for damage, chewing, etc. Also, I had concerns about vacuuming, cleaning and upkeep. Although entirely synthetic and an obvious fake, it does the job intended. I'll comment again if it is not durable. Right now after 4 days my only concern is it has a hard time lying flat and so we may need a liner or tape. I need it to last 2 years, this wasn't a purchase for the long haul. Anyone who purchases this as an investment piece is making a mistake.