This jute rug came a few days ago. Love it. Much better than I imagined in terms of color and structure. Wasn't sure what "bleached" meant b/c on my monitor the color looks rather beige--like a traditional jute color. The color is an ivory, which works great with my linen/ivory upholstery. Structurally, it's woven tightly and it's thicker than I thought it would be (again great!). This is not at all "grassy" or thin--it's great floor covering. Also: no smells at all. Very happy with this purchase...and it was on sale--couldn't beat it.