I was looking for a hand-loomed Surya rug and because it says Surya on the back of it, I was in luck. I ordered it in cream. The color is exactly cream, but in the photo online, it looked more Ivory. I was hoping for Ivory. The rug works fine. It is able to hide my blonde cocker spaniel's hair and it won't sprout like other hand-loomed Surya rugs. I'm hoping it will last a few years before I can afford a nicer one.