The photo does not do justice to this bowl! It has a subtle textured linear pattern on the outside, which adds interest while maintaining a classic appeal. The bowls are not really a bright white... better described as a soft ecru or off white, which enhances the overall look. It is one of the few pieces that could work with modern dishes, as well as with traditional or vintage styles. I use these as a VERY LARGE cereal bowls for my teenagers and as a SMALL serving dish. They are sturdy, do not overheat in the microwave, and are dishwasher safe. I am very happy with the purchase!