We wanted to get our guest room together before my daughter came to visit for Christmas. I sat down one day and bought the bed, the frame and this mattress all from Great Offer Stock. I am so happy this comes from an American company that has been in business since the 1800's, Wolf, it was one of the reasons I chose it. I looked up the meaning of "plush" as it applies to mattresses. I would say this is on the soft end of plush, but it is terrific. It comes in a box, rolled and tied and sealed in plastic. You take it out, put the roll on the bed and then cut the plastic and bindings. It turns into a full blown mattress, the things we do these days! I highly recommend Wolf, this mattress if you want "softer plush" and Overstock!