11/2016 Update: Still like the rug and pattern. However, I noticed significant fading when I rolled up the rug to bring inside this fall. We use it outside on a covered porch from April - November in the Midwest.
6/2015: The color is more of a rust red, which is what the photo looks like. Very brownish. I have been looking for a square outdoor rug since last fall. Most were too expensive.
I love that this color and pattern match the pillows that came with our chairs.