Soft, and classy. Brightens an open room.
This is a softer shag, not one of those hard shags where the fibers, though plentiful, are sort of rough and abrasive. It's not plush, like some of the Martha Stewart rugs that are silky soft shags. It's a thicker softness, and pretty great underfoot.
The picture doesn't do the blue any service. It's brighter than this, while still being a rich blue, and not quite a true navy. The ivory is definitely ivory, but it's surrounded by so much darker blue that it will pass for white with ease in a room of blues and whites.
I'm usually not much of a Safavieh fan, but this one is a good one. May make me look at others!
PS, this measures are just over 9 feet, by not quite 12 feet...despite the suggested measurements.