Soft, but...
This rug was very plush and pretty out of the package. Colors matched the website exactly and the border was seamless, blended right in. We had it in our living room. Although we have a den this rug got a lot of traffic. It felt so comfy under foot, it made us happy just to walk on it with bare feet! It shed like CRAZY for a very long time and after what felt like more than a month it settled down. I found wool to always resist stains well and this rug is no exception to that. But, unfortunately this rug doesn't handle traffic well. It matted quickly and the bound edges wore away. We had it for not even 2 years and it looked dingy, so we just ordered a replacement, but a different rug. I think it's safe to say in a low traffic area this rug will probably serve you well.