True color, the ivory is a just a touch darker with a yellowish hue, the blue is a light blue. Close to color depicted. However, a separate rug I ordered in the 2x4 came in and did not match the two runners. It looked dirty and used. The Ivory cream looked as dark as tan or wheat. Returning that small rug but keeping the 14' and 16' runners. The rugs are beautiful and well made. It sheds but that is the nature of wool and hand tufted products. That shedding should stop in time as did our old, $4000 hand tufted wool rug.