I was shopping for a area rug for my front door entrance and this rug is a winner!!! I live in Florida and my home has a coastal decor, lots of linen backgrounds with teals & greens. This area rug is just slightly darker than it appears in the photo and I would consider it a "dark beige" rather than the softer beige as it appears. Also, the shag style is a great contrast and offers a nice textural element to the off white ceramic tile & white console table and light interior paint. I couldn't be happier with this Safavieh product!! I'm strongly considering purchasing a larger size to accommodate the dinning room area. This area rug is a great compliment to my home! VERY HIGHLY RECOMMENDED!!