It's a Vitamix...
I was a little hung up on spending so much on a blender but honestly I don't regret it. Quite possibly the best blender out there. Super efficient and easy to clean, best part it's not super bulky. I know, you're like, it's a blender! But it's so much more. Your smoothies will never be the same after using this, you will find yourself making fresh veggie soups and nut butters and overall being healthier. I use it to sneak veggies into my kids and husband's meals. It's great!!