I'm in love with my new rug! Definitely a statement maker and adds a pop of color to the natural hues of the British colonial theme I have going on in my apartment. As far as color goes, screens vary, but I think the contrast might have been keyed up just a little in the photo. The blue is like a medium denim blue; the ivory is like an antique natural cream. It's not super plush, but not rough. Just a nice, medium weight loop pile rug with a relatively smooth, natural wool feel. Rather yummy!