I bought this rug as part of a church youth center re-design. It is going in a nautical room with red accents, so this was the perfect color and texture for the "entry" rug. We haven't used it yet, but the rug is great for the price. I don't expect it to hold up forever as I expect the wool rug I purchased. This is one of 3 rugs I purchased for the space. I still need to get a rug pad for this one since it won't have furniture on it. The color is a true bright red with the natural fiber running between. I'd say the photo shows the true color. The rug I received is actually 6'4"x 4', so it was a little bigger than 4x6 (which was good for me), unlike the one reviewer that said it was smaller. I guess they vary, but I was glad this one was actually 4x6. There was no odor, and the rug rolled out and laid flat almost immediately. As with this type of rug, you have to expect a few loose ends to show, but that makes the texture even better.