Being a blonde by birth, my eyebrows and lashes are naturally pure white in color which renders them invisible on my face. I wouldn't be caught dead without makeup on them. Great mascaras are easy to find, but finding the perfect brow color/formula has been a life long quest. Then I tried this stuff. It's not only an amazing formula, it's also the perfect color for me. Not red or yellow or too ashy. Just the perfect dark blonde color that stays true and doesn't oxidize or turn color once applied. The pencil part glides on so smoothly. It's soft, so it doesn't tug or skip. You can sharpen the pencil part without the tip breaking off, too. Hate it when that happens! Then the gel brushes on to lock the brow color in place. And it doesn't budge until you decide to take it off. I can readily say this is the best and easiest to use brow color I've ever tried. I have MANY other brands, mostly high end too but there is always something "wrong" with all of them, Dipbrow is too dark, Billion Dollar smears, etc. So I stick with this inexpensive, drug-store-available brand by Revlon and you couldn't pay me to give it up.