I really like to smell of this shampoo. It's one of the best smelling that I have used. The Organic Argan Oil Shampoo is said to Moisturize, Regenerate, and Reduce Dandruff.
My hair does feel moisturized when I get out. I can't speak for the dandruff reducing aspects, because I don't have dandruff.
My hair felt really soft after I towel dried, but once I blow dried my hair, it felt almost greasy. It felt like I had too much product in or like I didn't thoroughly rinse my hair. Thankfully it only feels that way and doesn't look that way. Argan oil has always done that to my hair, but I love benefits of it, so I continue to use.