I ordered LG because I fell in love with the one my son ordered from Great Offer Stock. The clarity of the picture compared to my 7 year old 37" Vizio is hard to believe. I thought I was being extravagant since my Vizio still works fine, but Overstock's price was so reasonable, and with no sales tax and free shipping, I couldn't resist. I am so glad I got it. I use it in my bedroom and put the Vizio in the guest bedroom. I highly recommend this TV. I may get the 49" LG for my living room since my Plasma TV is about 9 years old.