I purchased this pillow in July of 2011. I would say around July 2014 is when I needed to replace it. This pillow is the perfect body pillow, and I've gone through my own fair share. It is perfectly firm, without being too firm, the memory foam conforms perfectly. When I received it, it was rolled up, but had no problems "blowing" up to its intended size. Because this product is so great I will buy Sarah Peyton products with no question. The only reason that I am replacing it now is because the memory foam isn't as defined as it was for it to be 100% comfortable. My husband and children still enjoy the pillow so it will not be disposed of. I just prefer a little more firmness it helps my back while I am sleeping. The quality is great, there is still no physical wear and tear on it. When I say firm, it's not the firm, where you can't actually enjoy laying on the pillow because it doesn't bend and is too hard to be comfortable. The memory foam takes care of that part. I hope I can find this same pillow because I can't see myself going to another brand. This was absolutely worth the money.