I have suffered from chronic neck aches due to my pillows not supporting it properly. I have tried memory foam, contoured, feather, etc. pillows and none of them seemed to help my problem. I read reviews about the Talatech latex pillow and decided to give it a try. This pillow is the one I've been searching for years to find! It has just the right amount of support and comfort to give me and my neck a good night's rest and not awaken to a stiff, nagging neck ache in the morning. I am so glad that I found this pillow!! I would highly recommend it to anyone looking for that "Goldie Locks" pillow that is just right.