Seriously, this thing is amazing. It arrives flat as a pancake and rolled up like a sleeping bag and you're just looking at it like some sort of alien being. Then the magic happens. Reading is fundamental, folks. I had more fun in the two days it took this thing to reach its full potential than anyone should ever have fluffing a pillow. I made it a habit to give it a shake and jiggle every time I walked past it ... Like the instructions say ... Again with the reading. ;). It's like a chia pillow or one of those sponge pets, only much less creepy and you get to snuggle with it. It is an excellent body pillow. Firm but not too firm and bounces back like a champ every morning. The cover is super soft and easy to wash. It does for snugly.so have some patience. It also has the typical new memory foam smell, but a little time and febreze and that was gone quickly. My daughter is getting ready to order one also. Recommend 1000 percent.