The product is thick and soft for a bed spread with out being bulky. The product did have a little more deep red cranberry color to it than I was expecting so it is more red than purple hue. I always wash any bedding or clothing before use. I was sad to see that the interior lining of the shams is already coming apart. This is not visible from the exterior at this point but the fact that one wash has already shown some flaws is disappointing. Hence the 3 star rating.