This ring has a deeper brighter Amethyst Stone. One of the things I like about Novica Jewelry with stones is the allow the stone to have all the glory while really getting involved with the side details of their work. The craftsmanship is excellent. It is so obvious that you are not dealing with mass produced goods. It is a one on one workmanship. I only had one bad experience with them and that was resolved 10 fold, so not to complain with the end results of even a disappointment. Love this Amethyst, I may simply add to the Novica Collection of mine. I like the styling and the workmanship. The Artisians are a part of WorldStock Fair Trade from all over the world. They no doubt don't get at all what they deserve for their piece of Art, but what the do no doubt get helps them to sustain their families, so you could say it is a worthy cause your support buying from Novica. It isn't like the product is mass produced, it is produced with genuine love. I'm glad I started to support the cause and I have some Great Looking Jewelry besides. If something isn't aright, Great Offer Stock will always make it right in the end, that is their commitment to us and I have seen this probably more than anyone else because I didn't just give up on them.