I've actually started sticking with this brand now as my cat really likes it, and the faux furry stuff looks better to me than most cat furniture with the carpet stuff.
So I moved this one to the bedroom and bought another much larger Go Pet Club cat tree. To sum it up: My cat really loves the brand, and I don't hate looking at them either. Gotta appreciate cat furniture that appeals to both cats, and doesn't ruin your homes aesthetic.