I purchased this as a replacement to a cheap matress we had. However, we've had the cheap kind and we still have an expensive king memory foam mattress. Honestly I wasnt expecting much out of this matress and thought the price would set the quality, but Im impressed. It's been a couple months and it hasnt lost any shape to it. I think it is on the soft side, but it is very comfortable. It is more confortable than the tempurpedic we have. The only thing I noticed right away was that it doesnt disperse the heat as well as I would like, but other than that, i recomend it 100%. It came well packaged and grew greater than the stated 12in. Make sure you set it in a flat area with enough space to ensure it rises properly.