I love this rug! The colors are true to photo. What I love most about it is that it's soft and plush under bare feet, also that it's wool. The price was awesome when I got it on sale last year too! I have not had a problem with shedding, although there is extremely little shedding due to the fact that it's a natural fiber. There a rugs out there made of 100% synthetic materials that are half the price or even comparable in price but I always opt for natural fibers when I can because of the quality and also it's better for your health. So, in closing, I've had this rug for six months now and am very happy. Safavieh is a good company in my opinion.