I bought this item because of the low cost, it be solid wood and the style of the wood. I liked how in the picture it looks very tonal, varying from darker brown to lighter brown, almost tan. When I received the product, it looked more solid, leaning towards the darker side, not really much variation in color, so I was satisfied and that was the overall reason I bought this product. It is still a nice product.
Regarding building it, it's fairly straight forward, pretty much like building any other dresser from Ikea or something.
Timewise, it takes about 2-3 beers.