Bought for both sides of the bed in a master with tile floors, it's almost a true white in the 'white' color. Very plush, very soft. Had for a couple weeks and seems like there's no shedding. Needs gentle care with vacuum as its like a try shag & fibers are so soft that you could never use a beater bar on this rug. Love it & may get in other colors for rest of the house! **UPDATE** After months of owning, I'm now really frustrated at how easily this rug stains.....granted I bought WHITE-WHITE - I get it, but within just 1-2 months it looked cream (these rugs are not in a high traffic area!)....like it just sucked up every bit of dirt & dust that ever touched it. Now I need to find a rug cleaner to TRY and get it back to normal again.....frustrated because these rugs are so soft & feel great.