Very Soft.
I bought this area rug for a young girl's room whose colors are black, white, and magenta. It looks great in her room! The rug is also so much softer than I expected - probably the softest synthetic rug I have ever felt - but, you are still getting an inexpensive synthetic rug and that is evident the detail of the design. Given the lack of crisp design detail and the fact the one end is still curling up after several weeks, I am giving it 4 stars. For what you get it could have been priced a bit lower but the softness makes up for that somewhat, and it is a pretty utilitarian rug that can take the daily heavy wear of a child and couple of Jack Russell's.