The colors in this rug are as vibrant as the photo on the website. The only problem with the rug, which I'm using as a front hall entry rug, is that it sheds quite a bit. I bought two of these rugs (both Safavieh, but different patterns) and I'm having the same problem with the other one as well. They're okay, but not up to the standard of my previous Safavieh purchases.I've purchased three Safavieh shag rugs from Great Offer Stock and they have been great. I'm giving this three stars for the colors, but deducting two stars for all the shedding.