I purchased this rug to go underneath my kitchen table on hardwood floors. It's a very soft woven jute. The weave is made of vertical rows of tightly braided jute, so while it's soft and natural, it doesn't look sloppy like some jute rugs. there is no latex backing so a rug pad must be used under it or it will slide everywhere. (I bought a rug pad that works really well with it; it's rubber on the floor side and thick felt on the side that faces the jute rug.) This rug has beautiful shades that resemble driftwood. I would say it's a cool neutral rather than a warm neutral. I also like that it's reversible - we'll see how well it holds up over time.