I've always been fond of Lancome's skin care. While it's a bit pricey compared to what you might get at your local pharmacy, it's definitely a higher grade product. If you're in your 20's you can probably get away with the drug store moisturizers. But those of us 40+, we need more serious skin care. As a sidebar, all of Lancome's moisturizers are about the same. Find the least expensive one that is specified for your skin type, and go with that. You won't notice a huge difference between their *** one and their *** one.