I love this stuff. Have used everything. I have curly hair. On wet hair, this controls my hair from frizz, and keeps it looking healthy and shiny. On wet hair, I can use a lot more in contrast to when I straighten it. On dry hair, I use as a hair protector. And after straightened, I put more on areas that look like they may need more. But, be careful not to over do it, or your hair could get greasy. I also love to put this in my 9 year old's hair after showering since his hair is curly and dry.