WOW!!! I am, I guess, kind of a pillow snob. Pillows are typically WAY too soft for me, or they end up way too soft way too fast (usually within a week). I suppose I could have gotten a strange batch, but that seems quite unlikely. These pillows are very filled and STAY that way, which is, I guess, the whole point. So for those of you looking for pillows to conform to you head, this is not for you. For those of you looking for a pillow that is mainly flat, also not for you. But for those of you looking for a pillow to stay the way a pillow is when you FIRST get it, here it is!!