I am new to latex pillows and bought two of these, two Premium Natural Latex Foam Pillows, and two Natura Ideal Talalay Latex foam pillows. The softest were the Premium Natural Latex Foam Pillows, and the firmest were these pillows. The packaging notes that the Eco Natural pillows are also made of talalay latex, even though the description does not say so. I like them all, and have them stacked on my bed in different shams and pillowcases to prop me up for reading, as well as for sleeping. I am very impressed with the quality of these pillows, and wish they came in 18" and 20" square pillows as inserts for occasional pillows elsewhere in the house. I have a pinched nerve and often find it hard to get comfortable, but these help tremendously. I am a side and back sleeper, and these pillows provide good support but are soft and welcoming when I lay my head down. They do not crush like down or feather pillows that you have to keep fluffing, and they are not warm and like solid cement like memory foam. They have a high quality off-white quilted cotton zip cover that comes off for washing. I highly recommend them.