I went thru three sets of latex foam pillows that I ordered and had to return because they were too firm or had a cheap cover material. Not this one, this one is the dream pillow I was looking for! It has just the right amount of support, whereas the others were like sleeping with your head on a too-firm foam rock! I also love the soft, fuzzy cover. I had one just like this many years ago from *, but now they only sell them in the "firm" density, so I was thrilled to find the softer density here on Great Offer Stock, which can be labeled "soft" or sometimes they use the word "plush." This pillow is so good, I even toss it into my suitcase on a trip because it compresses flat then springs back into shape. No more neck aches in hotels from their crappy pillows! The price is excellent too, you'll pay $60-$90 elsewhere for one of these. Excellent pillow!