Stop calling it PURPLE Ladies...it isn't! I got it thru my VISA rewards program and they got it from Great Offer Stock. I wanted LAVENDER and that's how it was described. Second choice medium purple. The set is beautiful and I love it but the "purple" is a maroon or berry or wine or something like that. If you want lavender, keep looking. If you want the dark maroon, you'll love this. Wish the thread count was higher, but at this low price, I can't complain.