We've purchased multiple down pillows, and are always disappointed with how they go flat. I finally researched down fill count, and decided to purchase these 700 fill count down. They're made by Downlite, and use their PurDown technology to treat the down to reduce natural odor. So far, we love these pillows. They are going to be firm, so if you're looking for a really squishy pillow, you'll be disappointed. However, we're buying more because we wanted something with a bit of structure, especially for my snoring husband.